Striking and innovative promotions are part of the DNA of 100 Montaditos, and we have managed to change the consumption habits of Spanish consumers through the right type of promotional activity.

The 100M classic promotion is Euromania, which offers montaditos and snacks for 1 euro every Wednesday and Sunday. The immediate success of this promotion has managed to reinvigorate two days of the week that are traditionally less popular among the public in this sector.